Summary
Pubrio Review: Pubrio is a B2B sales and data intelligence platform that allows companies to find leads, enrich contact information, and automate outreach. They primarily focus on global data—particularly in Asia and emerging markets—where many data and outreach tools are extremely limited. Pubrio’s goal is to make accurate business and contact data more usable and actionable for sales and marketing.
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Features and Functionality
1. Data Search and Enrichment
Pubrio collects data from 1 billion plus sources globally, offering users complete company and contact profiles. It allows users to filter by industry, company size, technology stack, revenue, etc. Lead lists can be saved, and advanced search filters with boolean logic can be leveraged to try to find certain audiences. Their Chrome extension allows users to enrich profiles directly in LinkedIn or company websites.
2. Intent and Buyer Signals
The platform offers an intent signal to discover potential buyers who are actively looking for products or services. You can view digital behavior such as website visits, and content engagement to help sales teams prioritize prospects. The platform also provides context around a company, such as hiring trends, technology usage, and funding or recent news—all of which helps users personalize their outreach.
3. Automation Across Multiple Channels
Pubrio supports automated outreach over a variety of channels, including email, LinkedIn, and WhatsApp. Users can create personalized sequences and time follow-up content, which will help reduce the manual effort to prepare your next outreach efforts. The features provide consistency in communicating to prospects and allow you to check in with prospects over time.
4. Managed Research Services
Teams who prefer to have research work outsourced, will appreciate Pubrio’s managed data research service, where Pubrio will build you a tailored lead list, research and append your existing database, and assist with appointment setting. Perhaps the service Pubrio is positioned to help new startups or smaller organizations that do not have dedicated sales researchers.
5. Integrations and API access
Pubrio is establishing an ecosystem of integrations, which currently provides support for CSV exports and an API to connect data to other tools. It can integrate with well-known workflow tools and enrichment services, which enables teams to implement Pubrio data into their outreach efforts.
🔥 Start your free Pubrio trial today and unlock smarter global leads!
Pricing
Pubrio utilizes a credit system for pricing, with each credit associated with an action (for example, retrieving a lead or enriching a profile).
- The Growth Plan is approximately $35 per month for around 900 credits.
- The Business Plan is approximately $125 for about 4,200 credits.
- The Enterprise Plan pricing is determined on a custom basis for high commitment credits and other services.
The platform also offers a free version and freemium option so users can test Pubrio for at least a short period of time. Some previous users noted that credits can be used up quickly with regular usage, so it is worth mentioning that check on credit usage.
🔥 Start your free Pubrio trial today and unlock smarter global leads!
Strengths
- Intent Signals and Data Context – Buying signals, tech stack, and company updates provide more context to outreach.
- APAC Focus and Global Coverage – The ability to find leads in Asia and emerging markets are both key strengths over many competitor platforms.
- All-in-One Platform – Pubrio provides data/research + enrichment + outreach automation all in one platform, removing the need for separate tools.
- Managed Service Option – Users can outsource lead research and enrichment.
- Clean User Experience – The clean layout of Pubrio makes it easy to use for very new users.
🔥 Start your free Pubrio trial today and unlock smarter global leads!
Limitations
- Integrations: The integrations with some of the more identifiable CRMs are in development.
- Credits: Heavy users may find that credits are burned faster than expected.
- Data Quality: Although the data is quite high quality, contacts can be potentially outdated.
- Learning Curve: New filters for contacts and automations require some configuration and testing.
- New Brand: As a newer brand, Pubrio does not have the community size and experience with coverage an established data providers would have.
Who Should Use Pubrio
Pubrio is ideal for small to medium size sales teams, agencies, or start-ups focused on remote, or developable markets, as it may feasible for companies to complement getting, growing, and contacting leads in a single tool. The value also sits with companies looking to expand globally, or struggling with data coverage in Asia, Africa, or Latin America.
For larger enterprise companies seek super premium integrations, massive datasets, or deeper connection into a CRM, they may implement Pubrio without abandoning their original data and larger datasets from established data providers.
🔥 Start your free Pubrio trial today and unlock smarter global leads!
Final thoughts
Pubrio is modern, new, provides a complete program for B2B lead identification, global data intelligence, as well as automations, and intent analysis. Where it
🔥 Start your free Pubrio trial today and unlock smarter global leads!
